Make sure your title is explicit and contains your most important keywords. Be sure that each page has a unique title. Meta Description. Length: character s. Meta descriptions contains between and characters spaces included. It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords these appear in bold when they match part or all of the user's search query. A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. Meta Keywords. No Keywords. Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords. Use your keywords in the headings and make sure the first level H1 includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags. Google Preview. This is an example of what your Title Tag and Meta Description will look like in Google search results. Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.
Alt Attribute. We found 11 images on this web page 10 ALT attributes are empty or missing. Show More Show Less.
Alternative text is used to describe images to give the search engine crawlers and the visually impaired. Also, more information to help them understand images, which can help them to appear in Google Images search results. Keywords Cloud. This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
Keyword Consistency. This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page. A higher code to text ratio will increase your chances of getting a better rank in search engine results. GZIP compression.
Your webpage is compressed from 39 KB to 7 KB Gzip is a method of compressing files making them smaller for faster network transfers. WWW Resolve. Great, a redirect is in place to redirect traffic from your non-preferred domain. Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites. IP Canonicalization. No your domain IP To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider. If it does not redirect, you should do an htaccess redirect to make sure the IP does not get indexed.
XML Sitemap. Good, you have XML Sitemap file! A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs.
This allows search engines to crawl the site more intelligently. It is also good practice to specify your sitemap's location in your robots. Good, you have Robots. A robots. It also specifies where the XML sitemap file is located. You can check for errors in your robots. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite. Good, all URLs look clean and friendly. Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.
Underscores in the URLs. Great, you are not using? While Google treats hyphens as word separators, it does not for underscores. Embedded Objects. Perfect, no embedded objects has been detected on this page. Embedded Objects such as Flash. It should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. Perfect, no Iframe content has been detected on this page.
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them. Domain Registration. Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months depending on other associated ranking factors. Consider buying a second-hand domain name. Do you know that you can register your domain for up to 10 years?
By doing so, you will show the world that you are serious about your business. WhoIs domain information can help you determine the proper administrator, billing and technical contact information. WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database. A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.
Indexed Pages. Indexed pages in search engines 0 Page s. This is the number of pages that we have discovered on your website. Backlinks Counter. Number of backlinks to your website 2 Backlink s. Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks. Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it e. Great, your website has a favicon. Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand. Custom Page. Great, your website has a custom error page.
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