Yellow takes audiences by storm. It captivates, excites, and charms with ease. When used at networking events, the color yellow has proven wildly effective in producing mutual collaboration. When anxieties and fears become all-consuming, the color yellow provides peace of mind. It allows us to unburden ourselves and live freely. By enabling us to make sound decisions, this friendly shade breathes simplicity into complex situations.
While at a crossroads, seek guidance from the color yellow. Oddly enough, the color yellow can also trigger uneasiness. Though its intentions are pure, yellow can give rise to an unhealthy amount of critical thinking.
Yellow relates strongly to cognizance and awareness, meaning it has no room for sappy or exaggerated feelings. Doing so will only trigger unhealthy coping mechanisms. The color yellow is a spontaneous and unstable color. Perceived as a childish color by men, yellow is not a color that should be used when marketing products to prestigious or wealthy men. If yellow is overused, it can have a disturbing effect.
For example, it is a proven fact that babies cry more in rooms painted yellow. Too much yellow causes loss of focus and makes it hard to complete a task. Too much yellow also can cause people to become critical and demanding. Too little yellow causes feelings of isolation and fear, insecurity, and low self-esteem. A lack of yellow can cause one to become rigid, cunning, possessive, or defensive. Health and beauty brands that want to convey an air of purity and natural ingredients will also tend to use white in their packaging.
White space can be as important in a design as all the other creative elements. White tends to be the color used for website backgrounds as it ensures that your text is easy to read. Together with pastels, it can bring to mind spring and femininity; combined with simple black it becomes classic and minimalistic.
Gray is a more mature, responsible color, associated with the gray hair of old age. Its positive connotations include formality and dependability, while the negative side can mean being overly conservative, conventional and lacking in emotion. Gray is rarely the star of the show.
Nintendo briefly favored a gray logo from to but has since gone back to its earlier red. Jewelry brand Swarovski does have a gray logo, although if you look at the website the version used there is black.
Use gray if you have a serious brand and you want to communicate the authority and stability of a corporate institution. Combine it with blue for the ultimate in conservatism and dependability.
You may want to consider using gray as an alternative to white for a softer website background—or as an alternative to black text for a less harsh contrast and an easier read. So what happens when you bring them all together? What feelings are evoked with multicolored designs? Well, while monochromatic branding can bring focus and style, colorful branding can show that a brand is playful, informal and creative.
Google uses multiple colors in its logo to represent the playfulness of the brand. An interesting case is ebay , which had a similarly colorful logo up until when it simplified its logo to one color in its marketing although the colored logo is still used on the website. Likewise, Apple evolved its logo from the multicolored striped apple to a sleeker silver one.
Why choose one when you can choose them all?! Using many colors in your branding and designs can be a great way to stand out, show your playfulness and appeal to children or a more creative audience. You can read more about these different color combinations in this article on color theory. Gold and silver are both precious metals, associated with riches and expensive jewelry. Often combined with black, adding a touch of glimmering metal can immediately give a brand that element of glamor.
Gold is also the color of a winner, associated as it is with the medal for first place, and can represent success. Silver is cooler and a little less luxurious, coming in at second place but still representing grace and elegance.
Rolex uses a gold crown in its logo, while Lamborghini and Porsche use elements of gold as well. Clearly, gold is the color of luxury! On the other hand, silver is used a lot in car logos— VW , Toyota , Hyundai , Nissan , Audi , Mercedes —where it denotes quality and workmanship. Gold is essentially a shiny yellow, silver is shiny gray and bronze shiny brown. You can still suggest metallic tones on a website or in a logo using shading and highlighting but the full impact will be seen on printed materials where you can use a foil to get that metallic sheen.
So there you go, an epic journey through colors and emotions. People may have personal preferences that override any deeper biological tendencies, cultures vary in their interpretations and there may be other things you want to take into consideration as well.
Now that you know the rules, you can play around with them and see what works for you. Feel free to break them, too, you crazy rebel you. Now that you know what each color means, do you want to know how to choose the perfect colors for your business? In her bright yellow coat , she was easily identifiable in the crowd. You can't mistake their house - it's got a bright yellow front door. If you put together yellow and blue paint you get green.
Red and yellow peppers give a little colour to the sauce. Synonyms chicken child's word. Translations of yellow in Chinese Traditional. See more. Need a translator? Translator tool. What is the pronunciation of yellow? Browse yeh. Test your vocabulary with our fun image quizzes.
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